2023 Review: Reflecting on Cybersecurity Trends
Every year, experts weigh in with predictions of what the big cybersecurity trends will be—but how often are they right? That’s the question Trend Micro’s Greg Young and Bill Malik asked recently on their Real Cybersecurity podcast, looking at what forecasters got wrong on a wide range of topics, from AI to human factors.
By: Greg Young, William MalikDecember 07, 2023Read time: 5 min (1305 words)
With the season of ubiquitous year-ahead predictions around the corner, Trend Micro’s Greg Young and William Malik decided to look back at 2023 and see which forecasted cybersecurity trends came to pass and which, um, didn’t. The latest episode of their Real Cybersecurity podcast calls out a handful of particularly notable flops—and gives some thought to the implications for 2024.
Don’t believe (all) the AI hype
All eyes were on AI at the start of 2023 given the explosive uptake of ChatGPT. The feariest of fearmongers warned cybercriminals would use generative AI to conjure up new kinds of ultra-nefarious threats, but that didn’t end up being the case.
That’s largely because generative AI isn’t actually creative. While it often seems to be producing novel material, all it can really do is synthesize pre-existing data. If enough entries in a data set insist that 2 + 2 = 16, an AI model will accept that as true and generate flawed outputs. That constrains both AI’s inventiveness and its usability for cybercrime.
“[AI is] only as smart as the information it’s fed. It takes 10 known things and then triangulates the geographic center of mass of that place. It doesn’t go and say, ‘This is the 11th in the series.’ It tells you what you already know.”
William Malik, Real Cybersecurity podcast
Generative AI did play a role in beefing up existing attack modalities such as phishing in 2023. Those enhancements pose—and will continue to pose—challenges for cybersecurity teams. AI-boosted attacks are bigger, faster, stronger, and smarter than their conventional counterparts while requiring less human intervention. They allow cybercriminals with limited skills to mount effective and lucrative attacks easily.
Given the uncertainty about AI and its potential risks, there was a lot of regulatory talk throughout the year. And talk. And talk. Meaningful efforts to regulate AI, on the other hand, proved to be slow-moving. President Biden issued an Executive Order on October 30 establishing new standards for AI security and privacy protection, but by and large the industry continued to follow its own code of conduct. With AI advances outpacing policy development, it’s not clear what kinds of regulatory progress might be made in 2024.
Blockchain – what is it good for?
Even if AI didn’t bring about cyber-Armageddon (or at least, hasn’t yet), it was definitely on the ascendant this past year. By contrast, as a cybersecurity trend, blockchain headed in the other direction.
Once heralded as the Second Coming of cybersecurity technologies, blockchain has basically carved out a niche as the optimal way to secure high-value transactions between strangers. The problem is very few strangers engage in high-value transactions—legitimate ones, anyway. And since the value has to be at least five-figures high for blockchain to make financial sense (and to justify the computational and energy intensity involved), traditional security frameworks remain more practical for almost everything outside of safeguarding digital currencies.
Why is tool sprawl still a cybersecurity trend?
Enterprises and the cybersecurity industry have been sounding the alarm over tool sprawl for a few years now. And they kept sounding it in 2023.
Depending on which survey you read, the average organization has anywhere from 20 to 50 discrete cybersecurity solutions deployed—too many for already overtaxed teams to manage, and more even than there are actual cybersecurity disciplines, suggesting significant redundancy.
The consequences of tool sprawl are becoming harder for organizations to live with: excessive uncorrelated alerts that compromise cybersecurity efficiency; redundancies that cost both real dollars and productivity; and unbridled complexity, which is the outright enemy of security.
While few organizations fully conquered this longstanding problem in 2023, and while analysts fully expect more specialized cybersecurity tools to hit the market in the years to come (especially those enabled by AI), there is at least growing awareness of the need for cybersecurity consolidation.
Consolidation has potential to radically simplify cybersecurity operations by allowing organizations to adopt open platforms that can integrate a mix of third-party offerings while reducing the number of tools and vendors they have to deal with. This is a cybersecurity trend that could—and should—gain momentum in 2024.
Humans are not the weakest link
It’s always a sign of progress when people abandon received truths for sharper insights. To paraphrase Ben Franklin, “If everyone is thinking the same, nobody’s thinking much.” Sadly, when it comes to cybersecurity awareness and skills, some dogged “same-olds” persisted in 2023, including the worn-out idea that humans are the weakest link.
In fact, it’s become clearer with time that the blame for human weak links lies squarely with organizations, which have done a generally poor job of raising their teams’ cyber-awareness. Fortunately, there does seem to be growing understanding that, as threats increasingly target users, people can—and indeed need to—be the strongest links.
Raising cyber awareness is one half of the solution. The other is making it safe and acceptable for employees to report mistakes that put organizations at risk. Shame and blame are only and always barriers to transparency and continuous improvement.
Closing the skills gap: A cybersecurity trend in desperate need of fixing
If a culture shift is needed to strengthen cybersecurity at the individual level, it’s doubly or triply critical when it comes to the skills shortage that persisted throughout the year. Organizations are desperate to fill an estimated 3.5 million positions worldwide even as hundreds of thousands of qualified cybersecurity professionals are looking for work.
Part of the problem is that too many job postings are imprecise and unrealistic, requiring familiarity with every imaginable aspect of cybersecurity—and in some cases calling for a decade of experience in areas that aren’t even 10 years old—when really what’s needed are specific capabilities for defined functions.
Organizations have to get clearer on what they’re looking for, hire for the role, and then create internal opportunities for people to be exposed to new domains so they can develop and expand their repertoires of skills over time. Cross-training is critical. It doesn’t dilute focus: it broadens individual capacity.
“HR and IT is a pretty rough road, and for some reason cybersecurity is the roughest of them all.”
Greg Young, Real Cybersecurity podcast

Between expanding cloud services, increasing mobile apps, and our collective reliance on Internet of Things (IoT) technologies, digital transformation is booming.
It’s so prolific the entire Global Digital Transformation Market is expected to more than double, growing to USD $1,009.8 Billion by 2025. Experts predict it’ll pick up the pace with a Compound Annual Growth Rate (CAGR) of 16.5% year over year.
But what does that really mean for the end user? And how are these digital-first consumers shaping the evolution of digital transformation?
Digital Transformation Defined
Digital transformation can look several different ways: Automating business processes, adopting AI in your operations, moving to the cloud, and implementing new workplace technologies are all examples.
It’s a catch-all term that describes how businesses become digital-first and create new opportunities for growth while weathering disruption. Efforts may focus on evolving internal models, like leveraging data, or external factors, such as driving better customer experiences through tech like chatbots.
Or, as this MIT Sloan Management Review offers, “Digital Transformation is better thought of as continual adaptation to a constantly changing environment.” Others, like Red Hat, simply describe it as, “Better living through software.”
End User-Driven Digital Transformation
The technological advances from decade to decade have never been more pronounced. But they’re not just the work of gifted software engineers or digital disruptors. Digital transformation is in large part a response to customer demands and changing expectations.
Forbes illustrates this with its recounting of Netflix’s attunement to the movie marketplace, “Founded during the decade-long decline of brick-and-mortar Blockbuster, Netflix changed the game by delivering the latest movies right to customers’ front doors, then went on to completely digitize its experience.” Though they’re quick to point out that it takes more than technology alone to make such an impactful arch. “Netflix’s success involved the careful collection and curation of customer data – habits and preferences that have since influenced everything from the design of its user interface to its raved-about productions.”
Digital transformation is the same reason the sharing economy exists, all but replacing taxis with ride-sharing services and hotels with Airbnb or VRBO listings. In the same way phone books disrupted word-of-mouth marketing, smartphones have made these relics almost obsolete, showcasing again how digital advances come as the result of shifting consumer movements.
On the other side of the spectrum, digital pioneers know how to outperform their competition and drive customer loyalty by meeting them where they’re at.
As IBM explains, the world’s most recognizable disruptors tend to use technologies that help them adapt, reinvent, and optimize their:
- Business models (e-commerce, electronic delivery).
- Business processes (supply chain management, new feature development).
- Customer’s experience (in-context customer reviews, personalized recommendations).
The point is: Great leaders understand that all industries face disruption in the digital age. The key is to prioritize your customer and let them inform your digital evolution so you can provide the most valuable experience possible.
No two digital transformation journeys will look the same. But if you can reverse engineer for the ideal customer experience and supplement it with a comprehensive mix of tech-supported changes, you have the best opportunity to transform beyond disruption.
Source: Microsoft
All over the world startups are piling into the space marked “virtual interaction and collaboration”. What if a startup created a sort of ‘Club Penguin for adults’?
Step forward Cosmos Video, which has a virtual venues platform that allows people to work, hang out and socialize together. It has now raised $2.6m in seed funding LocalGlobe with participation from Entrepreneur First, Andy Chung and Phillip Moehring (AngelList), and Omid Ashtari (former President of Citymapper).
Founders Rahul Goyal and Karan Baweja previously led product teams at Citymapper and TransferWise respectively.
Cosmos allows users to create virtual venues by combining game mechanics with video chat. The idea is to bring back the kinds of serendipitous interactions we used to have in the real world. You choose an avatar, then meet up with their colleagues or friends inside a browser-based game. As you move your avatars closer to one another person you can video chat with them, as you might in real life.
The competition is the incumbent video conferencing platforms such as Zoom and Microsoft Teams, but calls on these platforms have a set agenda, and are timeboxed – they’re rigid and repetitive. On Cosmos you sit on the screen and consume one video call after another as you move around the space, so it is mimicking serendipity, after a fashion.
As well as having a social application, office colleagues can work collaboratively on tools such as whiteboards, Google documents and Figma; play virtual board games or gather around a table to chat.
Cosmos is currently being used in private beta by a select group of companies to host their offices and for social events such as Christmas parties. Others are using it to host events, meetup groups and family gatherings.
Co-founder Rahul Goyal said in a statement: “Once the pandemic hit, we both saw productivity surge in our respective teams but at the same time, people were missing the in-office culture. Video conferencing platforms provide a great service when it comes to meetings, but they lack spontaneity. Cosmos is a way to bring back that human connection we lack when we spend all day online, by providing a virtual world where you can play a game of trivia or pong after work with colleagues or gather round a table to celebrate a friend’s birthday.”
George Henry, partner, LocalGlobe: “We were really impressed with the vision and potential of Cosmos. Scaling live experiences online is one of the big internet frontiers where there are still so many opportunities. Now that the video infrastructure is in place, we believe products like Cosmos will enable new forms of live online experiences.”
Cosmos Video – a ‘Club Penguin for adults’ to socialise and work – raises .6M from LocalGlobe
Source: Microsoft
A group of industry heavyweights, including Google, Box, Citrix, Dell, Imprivata, Intel, Okta, RingCentral, Slack, VMware and Zoom, today announced the launch of the moderncomputing.com.
The mission for this new alliance is to “drive ‘silicon-to-cloud’ innovation for the benefit of enterprise customers — fueling a differentiated modern computing platform and providing additional choice for integrated business solutions.”
Whoever wrote this mission statement was clearly trying to see how many words they could use without actually saying something.
Here is what the alliance is really about: even though the word Chrome never appears on its homepage and Google’s partners never quite get to mentioning it either, it’s all about helping enterprises adopt Chrome and Chrome OS. “The focus of the alliance is to drive innovation and interoperability in the Google Chrome ecosystem, increasing options for enterprise customers and helping to address some of the biggest tech challenges facing companies today,” a Google spokesperson told me.
I’m not sure why it’s not called the Chrome Enterprise Alliance, but Modern Computing Alliance may just have more of a ring to it. This also explains why Microsoft isn’t part of it, though this is only the initial slate of members and others may follow at some point in the future.
Led by Google, the alliance’s focus is on bringing modern web apps to the enterprise, with a focus on performance, security, identity management and productivity. And all of that, of course, is meant to run well on Chrome and Chrome OS and be interoperable.
“The technology industry is moving towards an open, heterogeneous ecosystem that allows freedom of choice while integrating across the stack. This reality presents both a challenge and an opportunity,” Google’s Chrome OS VP John Solomon writes today.
As enterprises move to the cloud, building better web applications and maybe even Progressive Web Applications that work just as well as native solutions is obviously a noble goal and it’s nice to see these companies work together. Given the pandemic, all of this has taken on a new urgency now, too. The plan is for the alliance to release products — though it’s unclear what form these will take — in the first half of 2021. Hopefully, these will play nicely with any browser. A lot of these ‘alliances’ fizzle out quite quickly, so we’ll keep an eye on what happens here.
Bonus: the industry has a long history of alliance like these. Here’s a fun 1991 story about a CPU alliance between Intel, IBM, MIPS and others.
Google, Intel, Zoom and others launch a new alliance to get enterprises to use more Chrome
Source: Microsoft
As remote work continues to solidify its place as a critical aspect of how businesses exist these days, a startup that has built a platform to help companies source and bring on one specific category of remote employees — engineers — is taking on some more funding to meet demand.
Turing — which has built an AI-based platform to help evaluate prospective, but far-flung, engineers, bring them together into remote teams, then manage them for the company — has picked up $32 million in a Series B round of funding led by WestBridge Capital. Its plan is as ambitious as the world it is addressing is wide: an AI platform to help define the future of how companies source IT talent to grow.
“They have a ton of experience in investing in global IT services, companies like Cognizant and GlobalLogic,” said co-founder and CEO Jonathan Siddharth of its lead investor in an interview the other day. “We see Turing as the next iteration of that model. Once software ate the IT services industry, what would Accenture look like?”
It currently has a database of some 180,000 engineers covering around 100 or so engineering skills, including React, Node, Python, Agular, Swift, Android, Java, Rails, Golang, PHP, Vue, DevOps, machine learning, data engineering and more.
In addition to WestBridge, other investors in this round included Foundation Capital, Altair Capital, Mindset Ventures, Frontier Ventures and Gaingels. There is also a very long list of high-profile angels participating, underscoring the network that the founders themselves have amassed. It includes unnamed executives from Google, Facebook, Amazon, Twitter, Microsoft, Snap and other companies, as well as Adam D’Angelo (Facebook’s first CTO and CEO at Quora), Gokul Rajaram, Cyan Banister and Scott Banister, and Beerud Sheth (the founder of Upwork), among many others (I’ll run the full list below).
Turing is not disclosing its valuation. But as a measure of its momentum, it was only in August that the company raised a seed round of $14 million, led by Foundation. Siddharth said that the growth has been strong enough in the interim that the valuations it was getting and the level of interest compelled the company to skip a Series A altogether and go straight for its Series B.
The company now has signed up to its platform 180,000 developers from across 10,000 cities (compared to 150,000 developers back in August). Some 50,000 of them have gone through automated vetting on the Turing platform, and the task will now be to bring on more companies to tap into that trove of talent.
Or, “We are demand-constrained,” which is how Siddharth describes it. At the same time, it’s been growing revenues and growing its customer base, jumping from revenues of $9.5 million in October to $12 million in November, increasing 17x since first becoming generally available 14 months ago. Current customers include VillageMD, Plume, Lambda School, Ohi Tech, Proxy and Carta Healthcare.
Remote work = immediate opportunity
A lot of people talk about remote work today in the context of people no longer able to go into their offices as part of the effort to curtail the spread of COVID-19. But in reality, another form of it has been in existence for decades.
Offshoring and outsourcing by way of help from third parties — such as Accenture and other systems integrators — are two ways that companies have been scaling and operating, paying sums to those third parties to run certain functions or build out specific areas instead of shouldering the operating costs of employing, upsizing and sometimes downsizing that labor force itself.
Turing is essentially tapping into both concepts. On one hand, it has built a new way to source and run teams of people, specifically engineers, on behalf of others. On the other, it’s using the opportunity that has presented itself in the last year to open up the minds of engineering managers and others to consider the idea of bringing on people they might have previously insisted work in their offices, to now work for them remotely, and still be effective.
Siddarth and co-founder Vijay Krishnan (who is the CTO) know the other side of the coin all too well. They are both from India, and both relocated to the Valley first for school (post-graduate degrees at Stanford) and then work at a time when moving to the Valley was effectively the only option for ambitious people like them to get employed by large, global tech companies, or build startups — effectively what could become large, global tech companies.
“Talent is universal, but opportunities are not,” Siddarth said to me earlier this year when describing the state of the situation.
A previous startup co-founded by the pair — content discovery app Rover — highlighted to them a gap in the market. They built the startup around a remote and distributed team of engineers, which helped them keep costs down while still recruiting top talent. Meanwhile, rivals were building teams in the Valley. “All our competitors in Palo Alto and the wider area were burning through tons of cash, and it’s only worse now. Salaries have skyrocketed,” he said.
After Rover was acquired by Revcontent, a recommendation platform that competes against the likes of Taboola and Outbrain, they decided to turn their attention to seeing if they could build a startup based on how they had, basically, built their own previous startup.
There are a number of companies that have been tapping into the different aspects of the remote work opportunity, as it pertains to sourcing talent and how to manage it.
They include the likes of Remote (raised $35 million in November), Deel ($30 million raised in September), Papaya Global ($40 million also in September), Lattice ($45 million in July) and Factorial ($16 million in April), among others.
What’s interesting about Turing is how it’s trying to address and provide services for the different stages you go through when finding new talent. It starts with an AI platform to source and vet candidates. That then moves into matching people with opportunities, and onboarding those engineers. Then, Turing helps manage their work and productivity in a secure fashion, and also provides guidance on the best way to manage that worker in the most compliant way, be it as a contractor or potentially as a full-time remote employee.
The company is not freemium, as such, but gives people two weeks to trial people before committing to a project. So unlike an Accenture, Turing itself tries to build in some elasticity into its own product, not unlike the kind of elasticity that it promises its customers.
It all sounds like a great idea now, but interestingly, it was only after remote work really became the norm around March/April of this year that the idea really started to pick up traction.
“It’s amazing what COVID has done. It’s led to a huge boom for Turing,” said Sumir Chadha, managing director for WestBridge Capital, in an interview. For those who are building out tech teams, he added, there is now “No need for to find engineers and match them with customers. All of that is done in the cloud.”
“Turing has a very interesting business model, which today is especially relevant,” said Igor Ryabenkiy, managing partner at Altair Capital, in a statement. “Access to the best talent worldwide and keeping it well-managed and cost-effective make the offering attractive for many corporations. The energy of the founding team provides fast growth for the company, which will be even more accelerated after the B-round.”
PS. I said I’d list the full, longer list of investors in this round. In these COVID times, this is likely the biggest kind of party you’ll see for a while. In addition to those listed above, it included [deep breath] Founders Fund, Chapter One Ventures (Jeff Morris Jr.), Plug and Play Tech Ventures (Saeed Amidi), UpHonest Capital (Wei Guo, Ellen Ma), Ideas & Capital (Xavier Ponce de León), 500 Startups Vietnam (Binh Tran and Eddie Thai), Canvas Ventures (Gary Little), B Capital (Karen Appleton Page, Kabir Narang), Peak State Ventures (Bryan Ciambella, Seva Zakharov), Stanford StartX Fund, Amino Capital, Spike Ventures, Visary Capital (Faizan Khan), Brainstorm Ventures (Ariel Jaduszliwer), Dmitry Chernyak, Lorenzo Thione, Shariq Rizvi, Siqi Chen, Yi Ding, Sunil Rajaraman, Parakram Khandpur, Kintan Brahmbhatt, Cameron Drummond, Kevin Moore, Sundeep Ahuja, Auren Hoffman, Greg Back, Sean Foote, Kelly Graziadei, Bobby Balachandran, Ajith Samuel, Aakash Dhuna, Adam Canady, Steffen Nauman, Sybille Nauman, Eric Cohen, Vlad V, Marat Kichikov, Piyush Prahladka, Manas Joglekar, Vladimir Khristenko, Tim and Melinda Thompson, Alexandr Katalov, Joseph and Lea Anne Ng, Jed Ng, Eric Bunting, Rafael Carmona, Jorge Carmona, Viacheslav Turpanov, James Borow, Ray Carroll, Suzanne Fletcher, Denis Beloglazov, Tigran Nazaretian, Andrew Kamotskiy, Ilya Poz, Natalia Shkirtil, Ludmila Khrapchenko, Ustavshchikov Sergey, Maxim Matcin and Peggy Ferrell.
Turing nabs M more for an AI-based platform to source and manage engineers remotely
Source: Microsoft
With Slack being acquired by Salesforce for $28bn, the world of collaborative tools for teams is on fire right now. Notion is super hot and last year Frame.io raised $50 million and Microsoft has Fluid. Now, after some months in private beta, JetBrains – which also makes development environments (IDE) for various programming languages — has publicly launched Space, an all-in-one collaboration platform for creative teams.
In beta since last year, JetBrains says it had over 35,000 requests from companies to join the beta.
Space combines general collaboration tools: chats, team and project management, meeting scheduling and documents with workflows for specific verticals. It covers the software development cycle and the startup will be adding domain-specific tools for other roles and departments in the future.
Maxim Shafirov, JetBrains CEO, said: “JetBrains started as a company of developers but now 40% of our team represent different creative roles: designers, marketing, copywriters, and others. We’ve built Space so we could still work together as one team and we believe other companies will benefit from it as well.”
Space provides free tier and subscription options, starting at $8 per active user per month for wider team collaboration. Space is available in the cloud but will also will have an on-premise version in the near future.
It includes chats, meetings, calendars, issues, mobile apps, launched documents, issue boards, automation CI/CD, personal to-do lists, and added turn-based code reviews.
In the future, Space will have syncing with Google Calendar and Outlook, as well as integrations with other popular tools. In terms of extensibility, the team has introduced HTTP API, webhooks, Space Client SDK, custom fields, automations, and will be adding private and Marketplace applications soon, along with other extensibility features.
JetBrains presses go on its Space project management platform for developers
Source: Microsoft
Productivity software has been getting a major re-examination this year, and human resources platforms — used for hiring, firing, paying and managing employees — have been no exception. Today, one of the startups that’s built what it believes is the next generation of how HR should and will work is announcing a big fundraise, underscoring its own growth and the focus on the category.
Hibob, the startup behind the HR platform that goes by the name of “bob” (the company name is pronounced, “Hi, Bob!”), has picked up $70 million in funding at a valuation that reliable sources close to the company tell us is around $500 million.
“Our mission is to modernize HR technology,” said Ronni Zehavi, Hibob’s CEO, who co-founded the company with Israel David. “We are a people management platform for how people work today. Whether that’s remotely or physically collaborative, our customers face challenges with work. We believe that the HR platforms of the future will not be clunky systems, annoying, giant platforms. We believe it should be different. We are a system of engagement rather than record.”
The Series B is being led by SEEK and Israel Growth Partners, with participation also from Bessemer Venture Partners, Battery Ventures, Eight Roads Ventures, Arbor Ventures, Presidio Ventures, Entree Capital, Cerca Partners and Perpetual Partners, the same group that also backed Hibob in its last round (a Series A extension) in 2019. It has raised $124 million to date.
The funding comes in a year that may have highlighted the significance of flexible and more inclusive HR systems, but it also comes on the heels of some strain for Hibob itself. The company faced a sexual harassment scandal involving a top executive, and it was further accused of trying to cover it up. The chief revenue officer in question has since been replaced after reports emerged in the media.
“Hibob does not tolerate harassment of any form. The integrity of the company and its people are of paramount importance. When this incident was brought to our attention it was taken very seriously and was thoroughly reviewed. In the end the employee in question was removed from the business,” a spokesperson said in a statement to TechCrunch. “Hibob institutes extensive company guidelines and training, and works with a steering committee to ensure we continue to maintain a safe workplace and healthy company culture. Our employees are clear of the consequences for inappropriate behavior.”
Hibob has its roots in Israel but these days describes its headquarters as London and New York, and the funding comes on the back of strong growth in multiple markets.
In an interview, Zehavi said that Hibob specialises in the mid-market customers and says that it has more than 1,000 of them currently on its books across the U.S., Europe and Asia, including Monzo, Revolut, Happy Socks, ironSource, Receipt Bank, Fiverr, Gong and VaynerMedia. In the last year Hibob has had “triple-digit” year-on-year growth (it didn’t specify what those digits are).
Human resources has never been at the more glamorous end of how a company works, and it can sometimes even be looked on with some disdain. However, HR has found itself in a new spotlight in 2020, the year when every company — whether one based around people sitting at desks or in more interactive and active environments — had to change how it worked.
That might have involved sending everyone home to sign in from offices possibly made out of corners of bedrooms or kitchens, or that might have involved a vastly different set of practices in terms of when and where workers showed up and how they interacted with people once they did. But regardless of the implementations, they all involved a team of people who needed to be linked together, still feeling connected and managed; and sometimes hired, furloughed, or let go.
That focus has started to reveal the strains of how some legacy systems worked, with older systems built to consider little more than creating an employee identity number that could then be tracked for payroll and other purposes.
Hibob — Zehavi said they chose the name after the person who owned the bob.com domain wanted too much to sell it, but they liked “bob” for the actual product — takes an approach from the ground up that is in line with how many people work today, balancing different software and apps depending on what they are doing, and linking them up by way of integrations: its own includes Slack, Microsoft Teams and Mercer, and other packages that are popular with HR departments.
While it covers all of the necessary HR bases like payroll and further compensation, onboarding, managing time off and benefits, it further brings in a variety of other features that help build out bigger profiles of users, such as performance and culture, with the ability for peers, managers and workers themselves to provide feedback to enhance their own engagement with the company, and for the company to have a better idea of how they are fitting into the organization, and what might need more attention in the future.
That then links into a bigger organizational chart and conceptual charts that highlight strong performers, those who are possible flight risks, those who are leaders and so on. While there have been a number of others in the HR world that have built standalone apps that cover some of these features (for example, 15five was early to spot the value of a platform that made it much easier to set goals and provide feedback), what’s notable here is how they are all folded into one system together.
The end effect, as you can see here, looks less like word salad and more interactive, graphic interfaces that are presumably a lot more enjoyable and at least easier to use for HR people themselves.
The importance for investors has been that the product and the startup has identified the opportunity, but has delivered not just more engagement, but a strong piece of software that still provides the essentials.
“This is certainly not a Workday,” said Adam Fisher, a partner at Bessemer, in an interview. “Our overall thesis has been that HR is only growing in importance. And while engagement is super important, that opportunity is not enough to create the market.”
The end result is a platform that has a significant shot at building in even more over time. For example, another large area that has been seeing traction in the world of enterprise and B2B software is employee training. Specifically, enterprise learning systems are creating another way to help keep people not only up to speed on important aspects of how they work, but also engaged at a time when connections are under strain.
“Training, a SuccessFactors -style offering, is definitely in our road map,” said Zehavi, who noted they are adding new features all the time. The latest has been compensation, sometimes known as merit increase cycles. “That is a very complex issue and requires deeper integrations finance and the CFO’s office. We streamlined it and made it easy to use. We launched two months ago and it’s on fire. After learning and development there are other modules also down the road.”
Updated with further detail about Hibob’s news this year.
Hibob raises M for its new take on human resources
Source: Microsoft
Power Automate is Microsoft’s platform for streamlining repetitive workflows — you may remember it under its original name: Microsoft Flow. The market for these robotic process automation (RPA) tools is hot right now, so it’s no surprise that Microsoft, too, is doubling down on its platform. Only a few months ago, the team launched Power Automate Desktop, based on its acquisition of Softomotive, which helps users automate workflows in legacy desktop-based applications, for example. After a short time in preview Power Automate Desktop is now generally available.
The real news today, though, is that the team is also launching a new tool, the Process Advisor, which is now in preview as part of the Power Automate platform. This new process mining tool provides users with a new collaborative environment where developers and business users can work together to create new automations.
The idea here is that business users are the ones who know exactly how a certain process works. With Process Advisor, they can now submit recordings of how they process a refund, for example, and then submit that to the developers, who are typically not experts in how these processes usually work.
What’s maybe just as important is that a system like this can identify bottlenecks in existing processes where automation can help speed up existing workflows.
Image Credits: Microsoft
“This goes back to one of the things that we always talk about for Power Platform, which, it’s a corny thing, but it’s that development is a team sport,” Charles Lamanna, Microsoft’s corporate VP for its Low Code Application Platform, told me. “That’s one of our big focuses: how do bring people to collaborate and work together who normally don’t. This is great because it actually brings together the business users who live the process each and every day with a specialist who can build the robot and do the automation.”
The way this works in the backend is that Power Automate’s tools capture exactly what the users do and click on. All this information is then uploaded to the cloud and — with just five or six recordings — Power Automate’s systems can map how the process works. For more complex workflows, or those that have a lot of branches for different edge cases, you likely want more recordings to build out these processes, though.
Image Credits: Microsoft
As Lamanna noted, building out these workflows and process maps can also help businesses better understand the ROI of these automations. “This kind of map is great to go build an automation on top of it, but it’s also great because it helps you capture the ROI of each automation you do because you’ll know for each step, how long it took you,” Lamanna said. “We think that this concept of Process Advisor is probably going to be one of the most important engines of adoption for all these low-code/no-code technologies that are coming out. Basically, it can help guide you to where it’s worth spending the energy, where it’s worth training people, where it’s worth building an app, or using AI, or building a robot with our RPA like Power Automate.”
Lamanna likened this to the advent of digital advertising, which for the first time helped marketers quantify the ROI of advertising.
The new process mining capabilities in Power Automate are now available in preview.
Microsoft brings new process mining features to Power Automate